In Fashion? Hard To Understand? The ICONS Of The Various Sports At The Paris Olympics Are Publicly Polarised

Jul 05, 2023

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巴黎奧委員會主委艾斯唐奎8日公開巴黎奧運圖標。(美聯社)

The Paris Olympic Games will be launched next year, and the Paris Olympic Organizing Committee recently announced a total of 62 sports ICONS and new visual logos for next year's Olympic and Paralympic Games.

Speaking about the design concept of the icon, Tony Estanguet, director general of the Paris Olympic Committee, said: "It reflects French elegance, but also a bold new aesthetic, which also incorporates the French urban landscape 'flagstone road'. The colours are blue, red, green and purple, representing the rich tapestry of France."

The concept of sports ICONS originated from the 1964 Tokyo Olympic Games, including the seal character totem of the 2008 Beijing Olympic Games, and many times to show the history and culture of the host city. The design of the icon is good or bad, netizens have two poles, some people think that it is in line with Paris fashion; But others criticized the inability to identify movement items from ICONS.

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